M2i & 4TU.HTM Business Awareness Course
M2i & 4TU.HTM are organizing a business awareness course for Postdocs and PhD students in the later stages of their projects. With this course, M2i and 4TU.HTM strive to prepare materials researchers for their future careers in industry or academia.
PhD students and Post-doctoral researchers often concentrate on science. Successful innovation requires attention to business aspects as well. Why do companies and universities collaborate? How do companies organize their in-house innovation? How to get support for a break-through scientific idea? How about costs and benefits? The Business Awareness Course creates awareness for the business aspects of research and innovation, which will help the participants to become effective in R&D, both at universities and in industry.
Working in or together with an industrial company differs from an academic research environment. Companies have different goals, processes and business cultures. As an academic researcher you can benefit from a better understanding of these companies. In this course working in an industrial innovation environment will be addressed and it will be explained how industrial-academic collaborations are organized.
Innovations are important for industries to incorporate new product development for facing current and upcoming challenges in society. Circularity and sustainability are two major bottlenecks that need to be addressed within the next decades in the innovation landscape. But how is innovation organised in large, medium sized and small companies?
This course will create awareness for the business aspects of innovation, and will address working in an industrial innovation environment and the value and organization of industrial-academic collaborations.
How to act in an industrial innovation environment?
During this course you will:
- learn about public private partnerships;
- learn how to participate in an open innovation project;
- get to know how big and small companies in the Netherlands innovate;
- learn about important soft skills needed throughout your career;
- visit two highly innovative companies (Demcon / TPRC & Malvern Panalytical);
- get to know the challenges related to circular economy;
- work in groups on your own business case.
There will also be plenty of room in the programme for social interaction.
Source: M2i, PAO Techniek & Management
