I am an Assistant Professor at IE Business School at IE University in Madrid, Spain. I am also a Marie Curie Fellow, which is a competitive fellowship within the European Union H2020 Research Program. I hold a PhD and BBA (Simon Fraser University, Canada) and an MBA (Nyenrode Business University, the Netherlands). During my doctoral program, I was awarded the prestigious Joseph Armand Bombardier Canada Graduate Scholarship from Canada’s Social Science and Humanities Research Council.
I am a member of the executive board for the Macromarketing Society and on the board of directors for the International Society of Markets and Development. I am an Associate Editor for Business Horizons, a leading journal that publishes articles of interest to business academics and practitioners. I am also on the Manuscript Review Boards for the Journal of Macromarketing and for the Subsistence Marketplaces journal, and on the editorial board of Journal of Marketing Education. My work has been published in journals such Journal of Business Research and Marketing Letters, among others, in book chapters, and as businesses cases, and presented at international conferences.
My research focuses on resilience of social systems, including business and market resilience, and the relationship that resilience has with society. This fellowship from 4TU.RE grants me the opportunity to work together with Dr. Tamara Oukes, Prof. dr. ir. Petra C. De Weerd-Nederhof (University of Twente), and Milou Derks (TU Eindhoven). Our work seeks to further our understanding of how scaling of inclusive businesses shapes and is shaped by the resilience of the systems they are embedded in. This fellowship also allows me to build on my connection with University of Twente, specifically my involvement in the Risk & Resilience Festivals and other events, while simultaneously furthering knowledge about resilience.