My name Raymond Loohuis, and I am a senior lecturer and researcher at the University of Twente where I work for the research group for Entrepreneurship, Strategy & Innovation Management (NIKOS). I coordinate the Strategic Marketing Management master track in the Business Administration program and teach courses in the area of business marketing, business development and new technology management in various education programs. My current research focus revolves around the question how SME’s (Small and Medium size enterprises) anticipate on the challenges and opportunities of smart industrial technology. I am also co-promotor of three PhD candidates conducting research on personal branding, value experience and strategizing in emergent industrial ecosystems. Next, I am a frequent reviewer of the Industrial Marketing Management Journal (Elsevier) and presented my research work at various leading management conferences, such as AOM and EGOS. I published in Research in Management Consulting (IAP) on the dynamics of strategic alliance formation and in Research in the Sociology of Organizations (RSO, Emerald) on emergent routine dynamics.