My name Raymond Loohuis, and I am a senior lecturer and researcher at the University of Twente where I work for the research group for Entrepreneurship, Strategy & Innovation Management (NIKOS). I coordinate the Strategic Marketing Management master track in the Business Administration program and teach courses in the area of business marketing, business development and new technology management in various education programs. My current research focus revolves around the question how SME’s (Small and Medium size enterprises) anticipate on the challenges and opportunities of smart industrial technology. I am also co-promotor of three PhD candidates conducting research on personal branding, value experience and strategizing in emergent industrial ecosystems. Next, I am a frequent reviewer of the Industrial Marketing Management Journal (Elsevier) and presented my research work at various leading management conferences, such as AOM and EGOS. I published in Research in Management Consulting (IAP) on the dynamics of strategic alliance formation and in Research in the Sociology of Organizations (RSO, Emerald) on emergent routine dynamics.
Innovations of Raymond Loohuis
dr. Raymond Loohuisr.email@example.com
Opportunities for Enterprise Education in the IBA Program
An exploration of the entrepreneurial opportunities for “practice driven” enterprise education and provide recommendations for enterprise education in the IBA in a pedagogically responsible manner.
Teaching & Learning Fellows: Enriching the educational landscape with Challenge Based Learning at the UT.
The Centre for Engineering Education (CEE) has started a pilot with Teaching & Learning Fellows in 2021. The pilot consists of 5 Faculty fellows and 2 senior fellows (7 persons in total). The fellows will work together on a specific theme for the upcoming 2 years. The theme of