Artificial Intelligence is often presented as a versatile solution for a wide range of challenges in health and care. From clinical decision support to operational efficiency and research acceleration, AI promises broad applicability. At the same time, this raises important questions about focus, trust, and real-world impact. In this session, we explore when AI’s general-purpose nature adds value. Through examples from research and practice, we reflect on strategic, ethical, and practical considerations for responsible AI adoption in healthcare. Join this session to move beyond the hype and better understand how AI can meaningfully support health innovation.