“We say we are tired, moody or scared. When we talk about negative emotions we are very precise. With positive emotions, on the other hand, everything quickly becomes ‘nice’. Clients ask for a ‘nice’ design,” says Jay Yoon. But a designer does not know what to do with ‘nice’. He therefore designed a set of 25 cards with positive emotions. The cards facilitate the communication between designers and clients. What positive emotions does the client want, exactly? Designers can also use the cards for themselves. For example to find inspiration while creating a design that has to evoke one particular positive emotion.
“We are learning through experience, the app is still in development. Anybody can use IdAnimate for free, as long as we can see what they do with it. After all, we cannot predict what the user will use the program for, and how,” says Javier Quevedo Fernández.
A ringing telephone, your computer screen – they are designed to claim your full attention. Saskia Bakker designed the operable lights called FireFlies in the context of her research into less intrusive, or “ambient”, technology. The lights have been tested in primary schools. The teacher can control them per child or for the whole group.
For example, while helping one child, the teacher can give a light signal to another child who has raised his or her finger, indicating that he will come over soon. Or the teacher can warn or praise a child while the class is quietly at work.
In her work Bakker uses psychological theories of attention. “I think designers should really consider how much attention their designs claim from the users.”