The Binckhorst is an industrial estate on the fringes of The Hague and home to a tight-knit community. The area has long been left untouched, but due to a housing deficit, The Hague’s council wants to extend the housing stock and develop the Binckhorst into a dense high-rise residential neighbourhood. Although the Binckhorst might seem an evident place to accommodate densification from ‘above’, the plans are controversial. The existing Binckhorst community fears the redevelopment plans will lead to a loss of their place-identity. Therefore, through a wide range of place-making practices, the community seeks to collectively sustain and develop their ‘place’ in the future. By creating four collaborative design-based interventions, this project contributes to the self-organisation of the Binckhorst community. Each intervention responds to the central place-making issues that emerged. The first intervention mapped which (in)tangible qualities of the Binckhorst were valued and (re)produced by its community, resulting in ‘a subjective atlas’ in order to contribute to the qualities’ appreciation and consolidation.