With 25% of all deliveries failing on the first attempt in the Netherlands, arranging the perfect time and location to make a delivery is a costly activity for both carriers and customers. Parcel lockers/service points are a proven solution, automating this exchange without the need for the simultaneous presence of both parties. Carriers have been the only stakeholder to invest high sums in building this infrastructure. However, it will take a decade of growing locker use to see a return on investment, so there is an urgent need to create awareness and use of lockers by private customers. Our research reveals three main components behind the lack of adoption of lockers by apartments, households, and offices (private customers).