Through the implementation of AI, products are becoming more intelligent. This makes it possible for a product to sense, adapt and act on their environment with intention, potentially in the most natural or human-like way. More than just physical objects, through their intelligence it can appear as if products are themselves abstract entities. Such ‘intelligence’ is part of the experience that can be designed. Consider a phenomenon such as cultural expression. Culture is a very complex subject and therefore needs to be prototyped, tested and reflected upon in the design process of these abstract intelligences. But how can designers go about this?