Loneliness amongst older adults has increasingly become a major health concern. It has been found to promote depression, impaired cognitive performance, and dementia progression. It is also associated with poorer health practices, such as alcohol use and smoking, as well as poor nutrition and lack of physical activity. Therefore, late-life loneliness is increasingly recognised as a health problem with 9% of older adults in the Netherlands being very and 53% being moderately lonely, which is predicted to increase in the future. To counter this trend, this project employed a variety of methods to co-design products and services with older adults. This demonstrates the use of participatory design approaches, coming to a solution that is tailored to their needs and wishes and free from prejudice caused by ageism.