Human food consumption has a hugely negative impact on the environment. This is problematic because food is generally produced outside of cities, far from the watchful eye of the public. We, as consumers, are currently unaware what food production really entails. This is especially evident for the fishing industry. This research takes marine life and ecosystems as a starting point, and focuses on one extraordinary fish in particular: the eel. Over the past 50 years, the European eel population has declined dramatically and is currently threatened with extinction. Due to its unique characteristics, there is no alternative fish that can be consumed as an alternative to eel. Therefore, in order to prevent eels from extinction, a sustainable alternative must be developed.