Mind the Step is about you

In recent years, the Dutch Design Week has increasingly become the place where ideas about the society of the future are given intensive exposure. Mind the Step is the DDW exhibition that focuses on technology, users, and design. In a continuous cycle that strives to achieve a better, nicer, cleaner, fairer, safer, and more comfortable society. Packaging all these ideals in a single design is impossible, but the pursuit of this goal is characteristic of the participating designer's activities. This edition of Mind the Step presents familiar themes such as energy-efficient and sustainable cars, medical devices, smart materials and advanced uses of data. All these concepts are relevant to our lives, both now and in the future. They are a starting point for a debate on how we see the world of today and tomorrow. Sometimes this debate results in a radical change in design philosophy. In other cases, the original concept is developed further to create a tangible product or system. You will encounter products that will become available in the not-too-distant future and ideas that primarily stimulate and intrigue you by giving you a glimpse of things that are still many years away. Design as an ongoing process of analysis and synthesis, devising, testing, adapting, researching, and improving. In a highly dynamic society. We invite you to participate in this process, explore the exhibition, and exchange ideas with the designers. Mind the Step is there for you and asks you for a reaction. You cannot ignore it; it is all about you.

Lucas Asselbergs, Project Leader Mind the Step