LEARN is about learning by experiencing/doing, learning in the real world, the importance of learning (serious), the fun of learning, playful discovery and becoming aware.

Learning is part of every form of living, learning means adjusting, becoming wiser, acquiring insight, individually or in a social context. Learning can be planned, purposeful and conscious, but also subtle and almost imperceptible,

without any conscious planning. People learn eagerly and fast whenever it gives them benefit or (in)direct pleasure. Learning happens at all ages, from the baby finding out where it can drink milk, to the very old person adjusting to his or her deteriorating body or mind.

LIVE concerns the home environment, intimacy, being with your loved ones, feeling at home, being yourself, autonomy, relaxing (not: working, sleeping, preparing food).

People eat, sleep and make a living, they may take care of their children and their immediate social environment and will also to a greater or lesser extent develop their abilities. Live primarily concerns being allowed to be yourself in your own familiar surroundings, being in a place and environment without any ‘shoulds’. The English term ‘living room’ means the space where, contrary to other locations within the home, no well-defined program needs to be followed. It can also apply to hobbies and passions.

MAKE refers to (the new) professional skill, materializing, modelling, personalizing, advanced manufacture, creation and construction.

Humans can only survive if they can bend their environment to their will, ‘make’ it. From primeval times onwards humans have learned to create more and more advanced tools, machines, and living environments, adjusting to the needs of changing times and creating opportunities for a safer, better, healthier, richer life.

Not only the physical but also the cognitive and emotional potential of humans are constantly being extended.

MOVE is about moving and being moved, (tran)sport, infrastructure, moving home (home mobility).

No life without movement. Moving, being able to go to the place where you want or have to be, is a universal human theme. Human life demands constant adjustment, and adjustment often includes movement. How do people move safely, quickly and comfortably? What are the optimal movements of products that people need or that enable them to create opportunities?

SENSE shows designs in which touch, materials, emotions and feeling play a central role. 

The environment provokes feelings in people, emotions they may seek or rather avoid. The immediate surroundings constantly put humans in certain moods – sometimes quite evidently, at other times almost imperceptibly. Touch, more broadly sense interaction, plays an important role in this process, sometimes consciously, usually unconsciously.