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The Digital Detoxery

“The Digital Detoxery is a space for open dialogue about social media and mental health.”
Noortje van Velzen


Young women, in particular, face social anxiety, negative self-comparison, depression, and distorted views of reality. Seeing those around me struggle, often in silence, I set out to investigate this impact and to create a space where people can share their stories about their relationship with social media.

What’s your relationship with social media?


The Digital Detoxery is a pop-up installation that creates space for open dialogue about social media and mental health. It features five artefacts I created, each reflecting a different aspect of young women’s struggles with social media.

Through interviews and workshops with young women, I explored the elements they struggle with most. To give these often invisible experiences with social media a tangible and immersive form, I designed the following five artefacts:


  1. Blocking Screen Protector: blurs likes and followers to reduce social comparison.
  2. Attention Span Clinic: helps you rebuild your lost focus.
  3. Big Tech Transparency Glasses: reveal what data is tracked about you.
  4. Physical Notification Service: delivers all your notifications once a day.
  5. Therapeutic Chatbot: offers a mood-based feed to steer you away from rabbit holes.


  • Feeling overwhelmed by notifications? Use the Physical Notification Service.
  • Feeling insecure because of online comparison? Blur out using the Blocking Screen Protector.
  • Afraid of ending up in toxic rabbit holes? Interact with the Therapeutic Chatbot.
  • Are you losing your ability to focus? Book an appointment at the Attention Span Clinic.
  • Unaware about how your data is sold to third parties? Get more insights with the Big Tech Transparency Glasses.



These artefacts imagine a dystopian future where social media remains dangerously addictive. If politics fail to intervene, we are forced to design our own digital detox tools. Through absurdism and extreme, trend based scenarios, I aim to shock visitors into reflection.

With this project, I want to raise awareness about the impact of social media on our mental health. The exhibition should invite you to reflect on your own relationship with these platforms. 


“Let’s talk about your relationship with social media. If you have ever felt its negative impact, you are not alone.”
Noortje van Velzen


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