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4TU-Redesign discussion with students of master program ‘Business Sales’ at HAN

Thursday, 21 December 2023

On November 15 2023, Miranda Meuwissen was invited by Jaap Feijen (HAN) to present and discuss 4TU-Redesign with the master students of the new master program ‘Business Sales’. The discussion centred around two topics: (i) how did the creative innovation process around 4TU-Redesign materialize, and (ii) which challenges do we face? The students added very useful ideas to 4TU-Redesign including some new challenges and unique selling points. Many thanks.