Last Tuesday, we presented the plans of the Soft Robotics programme to about 150 representatives from academia, industry and government. This was done in the kick-off meeting to the 4TU funding initiative “High-tech for a sustainable future”, held in The Hague. This initiative provided funding for tens of tenure track positions, to enable high-tech solutions for societal challenges such as health, safety, and food. Five research programs were funded by the 4TU federation in this context, and we are proud our Soft Robotics programme is one of them. The Soft Robotics research program lasts for 4 years, unites the efforts of the four technical universities in the Netherlands, and is led by colleague Herman van der Kooij.