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Moving in Unison

Suppose a designer wants to cooperate with two companies operating in completely different domains. What will such a cooperation look like? Pelin Atasoy: “Each stakeholder wants something different and has his own perspective. This may promote the development of innovative ideas, but it also makes the initial cooperation difficult. How to bring all parties together and jointly develop a single good idea?” To support those first brainstorm sessions Atasoy developed the Value Design Canvas. This is a method to explore the possibilities of a cooperation in a structural fashion. Step by step the stakeholders follow the Value Design Canvas. The result is a concept plus a plan for the realisation of this concept.


Sports and Technology, NL
Eindhoven University of Technology, NL
Delft University of Technology, NL
City of Eindhoven, NL
City of Delft, NL
Howest University College, BE
City of Kortrijk, BE
Sheffield Hallam University, UK
Sheffield City Council, UK
University of Ulster, UK


Eindhoven University of Technology: Pelin Atasoy, PhD candidate; Tilde Bekker, supervisor;
Dr. Yuan Lu, Assoc. Prof., supervisor; Aarnout Brombacher, promotor; Berry Eggen, promotor

Contact and Information

p.atasoy [at] tue . nl

Funded by

INTERREG IVB IWE as part of ProFit

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