Part of the
Design United
TU DelftTU EindhovenUniversity of TwenteWageningen University
Design United


+31(0)6 48 27 55 61


Seducing people to play

Play is everywhere. Within play, a temporary perfect world is created with its own boundaries and rules. The aim of this project is to develop knowledge, insights and guidelines for the design of intelligent play environments that stimulate social and physical play. Such environments consist of interactive objects that respond to the players’ behavior and motivate players to be active. The environments use an open-ended play philosophy, which stimulates players to create their own games and be socially engaged. 

Project leader: ing. Pepijn Rijnbout

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