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Exceed! '17

Wednesday 7 09.00 until 22 June 2017 22.00

From 7 to 22 June you are welcome to visit the Exceed! '17 exhibition at the faculty of IDE. 25 of the most outstanding, exhilarating design projects of students, PhD students and researchers from the faculty of the past two years are featured at Exceed!´17. The selected projects are all different, but have at least one thing in common: they make you think.

Exceed! '17 is part of the run-up to the 50th anniversary of the faculty of IDE in 2019. The intention of the exhibition is to reflect on and discuss the role of the various (often overlapping) design fields, design research and technology, and their mutual interaction.

An example of this is the graduation project of Jet Gispen. For her, a design is by definition about ethical issues. When is a design good or useful, and who determines that? However, this ethical dimension of design has not yet been properly investigated. Jet therefore designed a toolbox to make designers aware of the ethical aspects of their work.

´Run for your life´
The project of PhD student Steven Fokkinga also makes you think. He claims that designers wrongly assume that positive emotions are always desirable and negative emotions are always undesirable. But negative emotions - fear or sadness - can also give people a rich mental experience. There has always been a lot of attention for this in the arts, but until today not in the design theory, says Steven.

Steven designed a device – ´Run for your life´ - which deliberately creates anxiety feelings to make runners run faster and more often. By means of visual, auditory and tactical feedback, the runner gets the impression that he is being chased by something. Whether this works and what the athletes think of it, you can find out at the exhibition.

Opening Exceed! ‘17
Jeroen Tas, Chief Innovation & Strategy Officer en Member Executive Committee of Royal Philips, will open the Exceed! ’17 exhibition on Wednesday 7 June at the central hall of the faculty of IDE. Directly after the opening, Jeroen will give a lunch lecture in the IDE Arena.