Opportunities for Enterprise Education in the IBA Program

Practice-driven approach


My SUTQ project was driven by the desire to explore the opportunities for a revision of enterprise education in the UT’s current International Business Administration (IBA) program. I was basically triggered by the question of what the business world would consider as important enterprise skills for students to develop during their study and the implications for a revision of the current enterprise educational efforts in the IBA, including its pedagogical ramifications regarding assessment practices and coordination.


Exploring the opportunities for “practice driven” enterprise education and provide recommendations for enterprise education in the IBA in a pedagogically responsible manner


A fresh set of practice driven demands about which enterprise skills matter for contemporary businesses, and why.